Super Bowl Beer Consumption Leads to an Increase in DWIs

We’re just a few days away from the biggest American sporting event of the year: Super Bowl XLIX. This party-filled day of football, commercials and an over-the-top halftime show, is the second biggest day of eating for Americans after Thanksgiving. Yet, food will not be the only thing that is consumed in massive quantities – Super Bowl beer consumption tops most other day of the year. And sadly, the number of DWIs on Super Bowl Sunday are correspondingly high.

Super Bowl Statistics

While last year’s Super Bowl saw 1.25 billion chicken wings eaten, 27 million slices of pizza sold by Dominos and Pizza Hut alone and 208 million avocados turned into guacamole, it also saw nearly 50 million cases of beer sold on game day.

Super Bowl Beer Commercials

Let’s face it; drinking beer on Super Bowl Sunday is as American as apple pie, or pumpkin pie on Thanksgiving … any kind of pie really. Just take a look at the content of many Super Bowl commercials (the whole point of watching the Super Bowl for non-football fans). Beer companies spend incredible amounts of money on Super Bowl advertisements every year, and the numbers keep going up.

Anheuser-Busch has been the biggest spender on Super Bowl ads over the past five years, spending a total of $152.5 million over that period of time. The average rate for a 30-second commercial during last year’s Super Bowl cost $4.2 million, and it is expected to increase this year when the Seahawks take on the Patriots in Arizona this week.




Super Bowl Sunday DWI Statistics

The problem is not that Americans are consuming alcohol. The problem is that some Americans get in their cars and drive after consuming alcohol and create havoc on the roads for other drivers. Alcohol-related accidents increase, and so do DWI arrests on Super Bowl Sunday.

In New Jersey, for instance, there were 176 DWI arrests during the 2007 Super Bowl. (There are typically just over 66 arrests per day in New Jersey.) That number was slightly inflated, because that year’s Super Bowl featured the New York Giants. However, the increase in DWI arrests is consistent with national numbers during each Super Bowl. Nearly 40 percent of vehicular fatalities were alcohol-related on Super Bowl Sunday, according to the National Highway Traffic Safety Administration (NHTSA).

Nearly 40% of car deaths on #SuperBowl Sunday are from alcohol. Make sure you have a DD! #DWI (Click to tweet this).

Fans Don’t Let Fans Drive Drunk

Fans Don’t Let Fans Drive Drunk is a national campaign from the NFL, Team Coalition, the NHTSA, Mothers Against Drunk Driving (MADD) and the Hero Campaign have teamed up to remind football fans not to operate a vehicle after consuming alcohol. You can even pledge to be a designated driver throughout the football season as part of a sweepstakes.

If you have been arrested and charged with drinking and driving, contact a DWI lawyer in New Jersey.